Established in 2000 by Mr. Zhang Jiangling in Beijing, BJ Bloom started initially as a small tour operator for Chinese tourists to Greece and in the same time began to import Greek agricultural products (e.g. honey, wine, olive oil) to China. Eight years later (2008), a new office was launched at the city of Shanghai, expanding significantly the business cycle and the turnover.

It would be required four more years, in 2012, in order BJ Bloom to obtain physical presence in Greece through the opening of Kyveli shop, a large merchandise store at the heart of Greek capital, Athens, selling Greek traditional products, souvenirs and memorabilia to Chinese and other tourists. Two years later, BJ Bloom acquired Travel Hermes, a leader company in the Chinese incoming tourism bringing together the selling points in China and the operational, the customer service and the supply chain in Greece, creating thus an A to Z tourism business structure. The next year (2015), BJ Bloom entered in Beijing’s IPO market, a milestone for the company’s development gaining broader access to funds and investors necessary for the following ventures.

2017 was a momentous year for BJ Bloom, since new offices were opened in Italy, Cyprus and Malta. In Greece, two new companies were established, Bloom Transport and Bloom Consulting, the first operating at the field of transfers and the second at the real estate and the hospitality. Our company also, introduced into the Greek retail market and the department stores, the Alipay online platform, along with the collaboration with Greek financial institutions and marketing agencies.

The next year brought more important ventures, concerning this time the island of Santorini, where the company has had solid presence and strong partnerships all the previous years. Bloom Group opened a brand-new travel services office in the capital of Fira, along with a complex of 11 newly-built apartments that operate in the hospitality business. Finally, in the spring of the same year, our company acquired the management of the Ira Hotel & Spa, located at the prestigious Caldera.

BJ Bloom Group is now the largest Tour Operator in Greece, holding almost 65% of the Chinese incoming share and has expanded in Thailand, Singapore & some other countries in the Southeast Asia market as well. Both Bloom Transport and Consulting, have gained within a year an important share of their business, and the presence of the Group at the key-market of Santorini is getting better and better, each quarter of the year. BJ Bloom employees nowadays a total number of almost 200 people, segregated in 5 different countries and 8 cities: China, Beijing & Shanghai, Greece, Athens & Santorini, Italy, Rome, Cyprus, Nicosia and Malta, Valetta.

You can reach our Greek headquarters at Syntagma square, 5 Mitropoleos street, at the most central point of Athens, where you may find our directions and sub-divisions in our recently renovated offices.